Friday, April 29, 2011

Fans Fall for the FOX Sports Detroit Girls

* New hosts guide viewers through busy FOX Sports Detroit program lineup

* Large fan following develops on Facebook and Twitter


* Girls' website attracts 50,000 page views in just two weeks


      FOX Sports Detroit is always looking for new and unique ways to create a deeper connection with our loyal and passionate fans.
     This month, FOX Sports Detroit introduced two new female hosts -- the FOX Sports Detroit Girls -- who each day guide viewers through the outstanding lineup of live games and programming.
     These two new hosts -- Allison and Lauren -- are both Detroit natives with a love and passion for the city.  The FOX Sports Detroit Girls bring a fresh look and feel in the delivery of content on TV and digital platforms. 

Wednesday, April 27, 2011

FOX Sports Ohio provides "Career Days" for local youth


Earlier this year, FOX Sports Ohio supported regional nonprofits MyCom and Columbus After-School All-Stars by hosting their students and teaching them about the network and careers in the sports broadcasting industry.

Thursday, April 21, 2011

A PRO-fessional (MLB player) Contributor for FOXSportsNorth.com

Aside from his jack-of-all-trades mentality on the field, Minnesota Twins player Michael Cuddyer has taken on a new challenge - as a special contributor for FoxSportsNorth.com. Cuddyer recently joined the FOX Sports North team and has already proven that he has many off-the-field skills as well: 
  • Print: Cuddyer will file an exclusive column every Wednesday on FoxSportsNorth.com
  • Video:  The Pro ball player will also appear in front of the camera this season
  • Twitter: #5 is active on Twitter and re-tweets @fsnorth posts

Wednesday, April 20, 2011

FOX Sports Arizona Debuts Digital Billboard Campaign

   * 3 Locations Strategically Placed Around Phoenix
   * Positioned in High Traffic Areas   
   * Seen by Fans Headed North, South and West




FOX Sports Ohio Honors Joe Tait

Upon the retirement of Joe Tait, long time Hall of Fame radio voice of the Cleveland Cavaliers, FOX Sports Ohio prepared to give a special good-bye. The effort resulted in solid ratings, improved web and social media interaction, increased media coverage and positive fan feedback.
  • A special tribute program, “Have A Good Night Everybody,” premiered following Joe’s final broadcast on Wednesday, April  13th when the Cavs hosted the Wizards. "Have a Good Night Everybody" was Joe's signature send-off.
  • FS Ohio simulcasted Joe’s live commentary during the 2nd half of the game.
  • FOXSportsOhio.com features a trailer (click on photo to watch) and bonus video clips of the program and personalized articles. The entire special will be available online soon.

Tuesday, April 19, 2011

UT Spring Game Boosts Traffic for FOXSportsTennessee.com

* Total Page Views up 142%

* More than 11,000 readers in the Live Chat

* Users from across the U.S., plus military personnel in Afghanistan

For the second year in a row, FOXSportsTennessee.com streamed the University of Tennessee's Orange and White Spring Football Game live.  Supported by extensive on-air promotion and a strong PR effort, the live streaming led to spikes in every online metric for FOXSportsTennessee.com.

Wednesday, April 13, 2011

FOX Sports Arizona Premiere Party Raises Money for The Pat Tillman Foundation

* Network Hosts Premiere Party For "The Pat Tillman Legacy" Show
* Event Served as a Fundraiser for The Pat Tillman Foundation's Military Scholars Program
* Nearly 250 People In Attendance Including Tillman's Former Teammates & Coaches