Thursday, March 31, 2011

FSN to Televise Nearly 2,000 MLB Games in 2011

* 14 MLB Teams Televised Across 16 FSN Regional Networks

* Nearly 2,000 Games Produced in HD

The 2011 MLB season opens today and FSN will be there with the first pitch at 1:05p ET, as the Tigers take on the Yankees on FOX Sports Detroit and Braves battle the Nationals on SportSouth.

In all, FOX Sports Networks will produce more than 2,000 MLB games this season-- far and away more than any other media entity-- and the high point resulting from a steady growth rate that has seen FSN's telecast schedule increase more than 25% over the past five years (1,600 games in 2006). 


To enhance its productions, FSN will utilize Fox-Mo, the super slow motion technology, as well as Fox Trax, the strike zone location graphic.


In addition, every one of FSN's regions has its own story to tell this season with its MLB coverage.  Here are some examples:

Wednesday, March 30, 2011

FoxSportsWest.com Sets New Traffic Record in March; New Writers Help Fuel Growth

The month of March yielded a record number of unique visitors and page views for foxsportswest.com, which has strengthened its team of contributors in recent months by adding established sports writers from the Southern California area.    


Compared to February 2011, March uniques for foxsportswest.com are up 57% and page views are up 58%  


With the Lakers streaking towards the playoffs and trying to repeat the "three-peat," and both the Dodgers and Angels opening their 2011 campaigns, there should be no shortage of stories to fuel traffic for foxsportswest.com for April.  

Tuesday, March 29, 2011

Virtual Signage Brings in Real Ad Dollars, Creates Value for FOX Sports Detroit & FOX Sports Ohio Sponsors

* Partnership between RSNs and NHL teams provides unique opportunity to integrate sponsor brands into hockey telecasts.

* Use of cutting-edge technology delivers additional sales inventory, new revenue source.

Hockey telecasts on FOX Sports Detroit and FOX Sports Ohio are the first among the FSN family to utilize virtual signage, where static advertisements digitally appear on the glass behind each goal.  It is not only a distinctive way for sponsors to promote their product in-game, but it also brings in new ad revenue shared by the regional network and the team partner.

Friday, March 25, 2011

Sun Sports Puts Heat Players To the Test

Miami Heat telecasts on Sun Sports are sizzling, with ratings up 100% over last season.  The network is engaging fans with not only high-quality game productions, but also unique and entertaining features. One halftime feature in particular has become a fan and media favorite.

High School Basketball "Miracle Shot" Remembered by FOX Sports Detroit


* Chris Coles comes back to Crisler Arena on 25th anniversary of unforgettable state championship-winning shot.

* Linear and web coverage includes archival footage and participant interviews to recall 1986 Michigan high school basketball final. 

Three seconds to go.  Saginaw Buena Vista trails Flint Beecher 32-31.  A missed free throw, rebound, dribble, pass, dribble and a desperation heave... followed by pandemonium.

Wednesday, March 23, 2011

FOX Sports South "Glasses Cam" Gives Braves Fans Unique Perspective

* Networks take Braves fans behind-the-scenes at Spring Training


* Web feature showcases new technology, gives fans more access


FOX Sports South and SportSouth let Braves fans see through the eyes of Jason Heyward - literally.  The Braves standout donned the networks' sunglasses camera for part of a spring training workout, as he went through conditioning drills, stretched and talked with coaches. The content was turned into a web feature and will be used during Braves LIVE shows this season.

FOX Sports Midwest Supports Team Partners with Ticket Special


FOX Sports Midwest is helping two key team partners sell tickets by serving as presenting sponsor of a collaboration between the St. Louis Blues and St. Louis Cardinals.

With the FOX Sports Midwest Red Meets Blue ticket special, fans can purchase tickets to two upcoming Blues games and receive $10 off Cardinals tickets in April or May.