FOX Sports Detroit Social Media & Digital Success at MHSAA Football Finals

FOX Sports Detroit aired eight high school football championship games on Nov. 23 and 24. This season, Twitter and Mass Relevance was utilized to gather content for the broadcasts.

On Monday prior to the championships, we created hashtag wars through Mass Relevance and emailed all of the athletic directors of the involved schools. Over 26,215 tweets/instagram pictures used the created hashtags and were pulled into FOXSportsDetroit.com/fsdprepzone.  

During the month of November, the Prep Zone page had 49,395 page views, including 11,892 page views in the two days of the championships at Ford Field. In the week leading up to the championship, we also streamed four games on FOXSportsDetroit.com.

During the two days, our sideline reporter Shannon Hogan tweeted out 141 tweets related to the championships in addition to the 133 from the station account.  

A photo gallery was posted to Facebook each day.

Photo Gallery – Day 1

Photo Gallery – Day 2

The top-rated games were Division 1 & 2 with 1.5 and 1.4 HH, respectively.

FOX Sports Girls Help Raise Awareness for Important Issues in Their Communities

When they are not busy cheering on their favorite teams, the FOX Sports Girls have been supporting various charitable initiatives.  In conjunction with FOX Sports Supports, the FOX Sports Girls have provided support to the following great causes:  

• Pancreatic Cancer Action Network
• Breast Cancer Awareness Month
• Girls on the Run
• Bush-Whacked Mud Run

Elisabeth Murdoch, Mother of News Corp. Chief, Passes Away at 103

By RACHEL PANNETT, December 5, 2012, 8:26 a.m. ET

Dame Elisabeth Murdoch, mother of News Corp. Chief Executive Rupert Murdoch and one of Australia's most generous philanthropists, died Wednesday at age 103. 

Brett Opdyke Succeeds Ned Tate as EP at FOX Sports Florida / Sun Sports

(Fort Lauderdale, Fla.) — FOX Sports Florida and FOX’s Sun Sports announced today that Brett Opdyke has been named Executive Producer of the networks’, which combine to reach more than 6.5 million cable and satellite households across the state. Opdyke will oversee all remote and studio based productions and original programming in support of the networks’ television rights to the Miami Heat, Orlando Magic, Miami Marlins, Tampa Bay Rays, Tampa Bay Lightning, Florida Panthers, Florida Gators and additional collegiate programming. He will transition in to his new role in the coming weeks.

Time Warner Cable Threatens to Drop Low-Rated Channels

By SHALINI RAMACHANDRAN and CHRISTOPHER S. STEWART

Time Warner Cable Inc. Chief Executive Glenn Britt on Monday warned entertainment companies that he plans to take a "hard look" at programming contracts and may drop TV channels that "cost too much relative to the value of the service."

Heat Live Rewards Sizzles on FOX's Sun Sports

On Saturday, December 1, the defending world champion Miami HEAT hosted the Brooklyn Nets and FOX's Sun Sports utilized the broadcast to officially unveil the new HEAT Live Rewards social media program to viewers and Heat fans alike.

The successful on-air launch highlighted a program that has been beneficial to the network across a multitude of social media outlets.

Fox Sports goes hard for rights, additional RSNs

Fox Sports’ shopping spree for local sports rights isn’t over yet.