Monday, March 19, 2012

FOX Sports Launches Major Spanish-Language Initiative in LA

MORE THAN 100 ANGELS, DODGERS, AND CLIPPERS GAMES TO BE TELEVISED IN SPANISH THIS YEAR

MORE THAN 150 TELECASTS PLANNED FOR YEAR TWO

Fox Sports plans Spanish-language games

Fox Sports is negotiating with local cable operators to carry those Spanish-language games on a basic tier. Prime Ticket and FS West would keep their regular channel positions on Los Angeles-area cable systems. The cable operators would simply find an overflow channel where they would put the Spanish-language games.

Tuesday, March 13, 2012

FOX Sports West and Prime Ticket Garner Network Record 19 Telly Awards

Snapshot taken from FS West's Trona HS feature
FOX Sports West and Prime Ticket were recently recognized on a national level with a network record 19 Telly Awards, nine more than the region's production department has earned in past years. This marks 54 cumulative Telly Award wins since the networks began submitting work in 2006.

Highlighting this year's Telly wins are:

-  Westlake vs Oaks Christian - the region's first Telly nod for a live high school football game.

- Trona Football - In line with FS West's goal of showcasing the full spectrum of CIF Southern Section prep football programs, the Prep Zone crew traveled to Trona, CA, located three hours north of Los Angeles, to feature the world's only sand field:
<a and="" heart="" href="http://www.foxsportswest.com/pages/video?videoid=a7106ea4-b599-43da-bde6-ecd3adb04af5&amp;src=v5:embed::" s="" target="_new" title="Trona">Video: Trona's heart and soul</a>

- "Under the Halo" - In celebration of the Angels 50th Anniversary in 2011, FS West documented Halo history with this original series voiced by Dick Enberg:

- Dakota Meyer - Recently recognized at the 2011 Lott IMPACT Trophy Ceremony in Newport Beach, CA, Medal of Honor recipient Dakota Meyer discusses his military career and his plans to help kids.

<a href="http://www.foxsportswest.com/pages/video?videoid=4ee403ad-51b2-4c04-96db-6830355b57cf&amp;src=v5:embed::" target="_new" title="Meyer&#39;s message">Video: Meyer&#39;s message</a>

COMPLETE LIST OF 2011 FOX SPORTS WEST / PRIME TICKET TELLY AWARD WINS: 


ENTRY TITLE                           CATEGORY
                                   
Dodgers Groundskeepers            Sports                                   
Kermit Alexander Feature           Sports                                   
Andy Bernstein                         Sports                                   
Dakota Meyer                          Sports                                   
Edward Lewis                           Videography/Cinematography                                   
Frankie Telfort                         Sports                                   
Under The Halo                        Sports                                   
Patrick McBride                        Copywriting                                   
Bruce Beffa                             Copywriting
Larry Patin                              Editing                                   
Matt Barkley Africa Trip             Sports                                   
Lane Kiffin:USC Football Weekly  Sports                                   
Steven Contreras                     Sports                                   
Rick Neuheisel:UCLA Fball Weekly Sports                                   
Trona  (Prep Zone)                   Sports                                   
Suns vs. Lakers 3/22/11            Live Events                                   
Angels vs. Indians 7/27/11         Live Events                                   
Westlake vs. Oaks Christian 12/10/10  Live Events                                   
"Making of the L.A. Kings Ice Crew Calendar"    Entertainment


About the Tellys:
Telly Awards recognize outstanding video and film production, as well as television commercials, in local and regional cable television. 2012 marks the 33rd Annual Telly Awards and the sixth season in which FS West and PRIME TICKET submitted work for consideration.
                                

Tuesday, March 6, 2012

Steak in Kuwait – FOX Sports North Cooks up Exposure for “Serving Our Troops”

Mike Dimond, Senior Vice President and General Manager for FOX Sports North, also master griller. Dimond, along with representatives from all of Minnesota’s pro sports teams (Ted Johnson, Timberwolves; Patrick Klinger, Twins; Bryan Harper, Vikings and Jim Ibister, Wild) recently took the long flight to Kuwait with “Serving Our Troops” to make dinner a little meatier for local soldiers.
"Serving our Troops" is a local organization that shows support and thanks to those who put themselves in harm's way by serving steak dinners to National Guard troops overseas and to their families back in Minnesota. 
Not only did the trip provide FOX Sports North an opportunity to educate viewers about a great organization, but also the chance to show thanks to the men and women who serve our country.

Thursday, March 1, 2012

FOX Sports Florida Makes Full-Court Press to Activate Around NBA All-Star Weekend


Creative use of marketing, PR, social media, and online resources allows FOX Sports Florida to tap into the buzz surrounding the All-Star Game in Orlando and connect with hundreds of thousands of fans last weekend.


Wednesday, February 29, 2012

FOX Sports West Girls Launch in Southern California

After just three on-air appearances, the FOX Sports West Girls are taking Southern California by storm. In addition to offering a new dimension to FOX Sports West and PRIME TICKET, their social media presence has undoubtedly captivated SoCal sports fans with reactions like:

"I'm glad that you two try to reply to everyone's tweet. It makes us fans feel like we're actually part of it..." 

"Love the @FSWest_Girls...keep doing your thing, ladies! #MuchRespect."

While they have been interacting with fans for just two weeks, the SoCal natives have over 1100 "Likes" on Facebook and 350 followers on Twitter.

Tuesday, February 28, 2012

FOXSportsDetroit.com Web Traffic Spikes for Busy Weekend in Michigan Sports


  • 790% increase in unique visitors and 341% increase in overall page views for Friday, Feb. 24-Sunday, Feb. 26 compared to a typical weekend.
  • Storylines included Tigers spring training, NFL Combine, Red Wings home winning streak, Big Ten basketball, high school sports, and the search for the new Fox Sports Detroit Girl.
  • Robust content included articles, video features, webcasts, blog posts, live streams, Facebook and Twitter updates, and more.
FOXSportsDetroit.com last weekend provided a prime example of how far the FSN regional networks' web content has come since launching in November 2010, dispatching reporters to a combination of games and events scattered among six cities in three states, including Michigan, Florida and Indiana. 

Friday, February 24, 2012

Sun Sports, Orlando Magic Team Up to Raise $53,000 for Charity

Building upon successful traditions with team partners is always a great story, even more so when it's for a great cause.



The Orlando Magic Youth Foundation (OMYF) and Sun Sports/FOX Sports Florida teamed up for the third annual Broadcast Auction when the Magic hosted the Philadelphia 76ers on February 15, 2012.